On December 6th we had the chance to attend a very interesting guest lecture by Michel de Jong, Chief Operations Officer at GE Artesia Bank and Executive MBA at Nyenrode (2009-10). The topic was “Strategy Execution”, implying how to ensure the successful implementation of strategic decisions at different levels of the organization by facing the challenges of the market.
The main pillars in Strategy Execution, according to Michel de Jong, are:
- Strategy development: finding the balance between the internal capabilities of the company and looking externally, while having a mindset that ensures urgency and learning from mistakes from the past
- Communication: provide a simple and direct approach to the different stakeholders, tailored to the audience; repeat the main key themes
- Structure: set goals that are linked to strategy; make sure that achievement of goals is important for the employees, with a stable operating cycle
- People: understand motivations of people in the team; share concerns and engage them in the objectives of the organization
The talk gave us an absorbing overview of the main issues to be addressed in Strategy Execution, and provided us with a practical approach to strategy that complemented the knowledge gained in the courses. We’re looking forward to the next one!